Biggest marketing and branding fails of US
Even the largest brands aren’t immune to marketing disasters. These iconic fails reveal how tone-deaf strategies, rushed decisions, and ignoring the audience can backfire spectacularly. 1. Pepsi and the Kendall Jenner Ad (2017) Pepsi tried to connect with social movements, showing Kendall Jenner supposedly “solving” a protest by handing a police officer a soda. The […]
A Free New York Guide for your guests 2025 edition ✨
Picture this: your guest arrives, drops off their luggage, and receives a mini New York guide. Not just any brochure — a thoughtful little detail that makes their stay smoother, richer, and more memorable. Why It Matters Ready to share 💡 Pro tip: write a quick note in front of the guest at check-in (like […]
Do you know how many clients visit your website? how to interpret Google metrics
Your website is much more than a digital storefront. Every visit, click, and interaction from users provides valuable information that can help you make strategic decisions and grow your business. Yet, many companies fail to take advantage of this data, missing out on opportunities to attract clients and increase conversions. This is why learning how […]
A Free Chicago Guide for your guests 2025 edition ✨
Picture this: your guest arrives, drops off their luggage, and receives a mini Chicago guide. Not just any brochure — a thoughtful little detail to enhance their visit. Why It Matters Ready to share What Guests Will Find Tips to use it better 💡 Extra tip: if guests see that the guide was personalized for […]
Chicago at your fingertips: 5 strategies every local business should know
Chicago isn’t just about skyscrapers and deep-dish pizza; it’s a city full of opportunities for local businesses. Each neighborhood has its own rhythm, from the creativity of Wicker Park to the family-friendly vibe of Lincoln Park. Standing out in this competitive environment isn’t easy, but it’s far from impossible. In today’s digital era, a business’s […]
The secret sauce behind stunning websites: How to cook up a site people love
Ever wondered why some websites just hit differently? They grab your attention, keep you scrolling, and make you want to click everything. It’s like biting into the perfect dish—you don’t just taste the ingredients, you taste the magic combo. That magic combo? The secret sauce. Building a website is exactly like cooking: if you skip […]
Discover How to Stop Guests from Booking Elsewhere
For many hotels, the website is the first impression guests get of the property. But here’s the problem: if the site feels slow, outdated, or complicated, guests leave… and book somewhere else (usually on an OTA that takes a big commission). The good news? You can turn your website into a direct booking engine that […]
How to get more direct bookings: turning your hotel website into a booking machine
In the fast-paced world of hospitality, hotels can no longer rely solely on booking platforms to fill their rooms. commissions from OTAs like booking.com or Expedia can slice 15 to 30 percent off your revenue, and guests rarely form a direct connection with your brand through these channels. Understanding how to get more direct bookings […]
Miami’s Art Deco Soul: The Heritage That Makes Its Hotels Unique
How a style born in Paris became South Beach’s most powerful brand identity A nighttime walk down Ocean Drive feels like stepping onto a movie set. Facades glow in pastel pinks, mint greens, and turquoise. Corner towers rise like lighthouses. Streamlined windows echo the elegance of 1930s ocean liners, while neon signs bring the night […]
Miami Beauty Salons: 5 Digital upgrades you can’t ignore in 2025
If you stroll through the most elegant beauty centers in Miami, you’ll notice a pattern: impeccable receptions, relaxing scents, warm lighting, music that enhances the experience… Every detail carefully curated. Yet, open the website of many of these salons, and the experience breaks: blurry photos, outdated menus, broken contact forms, and incorrect hours. It’s like […]